InVideo vs Pictory: A Comprehensive Comparison of Video Creation Tools

In today’s digital landscape, video content has become an indispensable part of effective online communication. From social media platforms to company websites, videos are used to engage audiences and convey messages in a more dynamic and interactive manner. As a result, video creation tools have been on the rise, making it easier for users to produce professional-looking videos without the need for technical expertise.

Two such popular tools are InVideo and Pictory. Both platforms offer a range of features to help users create engaging video content. In this article, we will delve into a comprehensive comparison between the two, examining their features, pricing, ease of use, and more.

Reviews369 reviews and a rating of 4.64 / 5 stars63 reviews and a rating of 4.68 / 5 stars
Pricing$30/month for unlimited videos without watermark$39/month for unlimited videos without watermark
Templates🌟🌟🌟🌟🌟 Many templates to choose from🌟🌟🌟🌟 Fewer templates than InVideo
Editing🌟🌟🌟🌟 Easy to use and powerful editing features🌟🌟🌟 Text-to-video feature and clean UI/UX
Audio🌟🌟🌟 Can add music and voiceover🌟🌟 Can’t use multiple audio files and BGM
Collaboration🌟🌟🌟 Can create multiple brand kits and share videos with team members🌟 No team function for collaboration
Video Length🌟🌟 Up to 10 minutes per video🌟🌟 Up to 20 minutes per video
Video Transcription🌟🌟 Up to 10 hours per month🌟🌟 Up to 20 hours per month
Stock Media🌟🌟 Access to 8 million+ premium stock content🌟🌟 Access to 3+ million licensed stock videos and images
Text-to-Speech🌟🌟 34 AI voices in different accents🌟🌟 60 AI voices in different accents
InVideo vs Pictory: A Comprehensive Comparison of Video Creation Tools

InVideo vs. Pictory: Which Video Editing Tool is the Best for Your Business?

Video marketing has become an essential part of any business’s marketing strategy. With the rise of social media platforms, businesses are looking for video editing tools that allow them to create high-quality videos quickly and easily. In this article, we will compare two popular video editing tools, InVideo and Pictory, and help you decide which one is the best for your business.

InVideo is an online video editing tool that allows businesses to create videos for their content and branding and share them across various platforms. It has an extensive library of stock videos, images, and music tracks, making it easy to create professional-grade videos. Pictory, on the other hand, is an editing tool that allows businesses to add text and edit video footage with multiple audio files and background music for different scenes in the video.

When it comes to user reviews, InVideo has received high ratings from its users. It offers excellent customer support and is simple to use, making it a popular choice among small businesses and social media managers looking to create social media videos. It also offers pre-built templates and meme templates that anyone can use to create original videos with minimal effort.

Most of the pictory reviews suggest that Pictory, on the other hand, is the better choice for businesses that are looking to create high-quality videos with a more professional look. It offers a limited number of pre-built templates, but they are of high quality and can be customized to fit the business’s branding. It also has a library of over 3 million video clips, including iStock, making it easy to find the right footage for your video.

In terms of features, both InVideo and Pictory offer the ability to add text, music, and images to your videos quickly and easily. However, Pictory’s ability to edit multiple audio files and background music for different scenes in the video makes it the better option for businesses looking to create more complex videos.

For businesses looking to create Facebook ads or slideshows, InVideo is the best choice. It has a wide range of pre-built templates that can be customized to fit the business’s branding. It also has an extensive library of stock videos and images, making it easy to create eye-catching ads or slideshows.



InVideo is a cloud-based video creation platform designed to help users create professional-quality videos in a matter of minutes. It boasts a vast library of customizable templates, a user-friendly interface, and advanced editing features. InVideo caters to businesses, marketers, and content creators looking to produce promo videos, video ads, social media content, and more.


Pictory is an AI-powered video creation tool that specializes in turning text content into engaging video summaries. The platform is geared towards publishers, bloggers, and marketers who want to repurpose their written content for a wider audience. Pictory’s smart algorithms automatically generate video summaries with relevant visuals, text highlights, and voiceovers.



  • Template Library: InVideo offers over 4,000 customizable templates for various purposes, such as social media posts, video ads, and explainer videos. These templates come with pre-built animations, transitions, and styling.
  • Advanced Editing: In addition to basic editing tools, InVideo provides advanced features like timeline editing, video trimming, and animation control. This allows users to fine-tune their videos for a polished finish.
  • Text-to-Speech: InVideo’s text-to-speech feature lets users convert written text into voiceovers with a variety of accents and languages.
  • Collaboration: InVideo supports team collaboration, allowing multiple users to work on a project simultaneously.
  • Integrations: InVideo integrates with platforms such as Shutterstock and iStock for seamless access to premium stock images and videos.


  • AI-Powered Video Summaries: Pictory’s main selling point is its ability to automatically convert text articles into video summaries. The AI algorithm selects key points from the text, matches them with relevant visuals, and generates a voiceover.
  • Customization: Users can customize the video summary by adjusting the text highlights, images, and background music. Pictory also allows users to upload their own visuals and voiceovers for a personalized touch.
  • Text-to-Speech: Like InVideo, Pictory offers text-to-speech functionality with multiple languages and accents.
  • SEO Optimization: Pictory generates SEO-friendly video transcripts and metadata, helping users improve their content’s search engine visibility.



InVideo offers three pricing plans:

  1. Free: This plan allows users to create up to 60 videos per month with InVideo branding, access to limited templates, and standard media library.
  2. Business: Priced at $20/month, the Business plan offers unlimited videos, access to all templates, premium media library, and team collaboration features.
  3. Unlimited: At $60/month, this plan includes all Business plan features, plus priority support and faster rendering.


Pictory provides four pricing tiers:

  1. Free: Users can create up to 10 video summaries per month with Pictory branding and access to limited customization options.
  2. Basic: For $39/month, the Basic plan offers up to 30 video summaries per month, removal of Pictory branding, and access to all customization options.
  3. Pro: At $79/month, users can create up to 100 video summaries per month, with additional features like custom branding and priority support.
  4. Enterprise: For larger organizations, Pictory offers custom pricing and features tailored to their specific requirements.

Ease of Use

Both InVideo and Pictory have user-friendly interfaces that cater to users without prior video editing experience. InVideo’s drag-and-drop editor allows for easy template customization, while Pictory’s intuitive layout simplifies the process of converting text articles into video summaries.


In conclusion, if you are looking for a quality video creation tool that lets you customize the video you want, Pictory is the better choice than InVideo. Pictory allows you to add multiple audio files and BGM for different scenes, create a side-by-side slideshow, and access millions of stock videos. InVideo, on the other hand, has limited options for audio and BGM, and does not offer a side-by-side slideshow feature. According to GetApp, Pictory also has higher ratings and more positive reviews from users than InVideo. Pictory is a video creation tool that anyone can use, whether you are a beginner or a professional. If you like Pictory coupon code just use the code: activatecode while checking out you will get 20 percent instant discount

What is the difference between Pictory and InVideo?

Pictory and InVideo are both online video editing tools that enable users to create videos with custom content and branding. However, Pictory focuses more on AI-generated voiceovers, while InVideo offers a wide range of templates and an extensive library of media assets. Both tools have unique features and cater to different user requirements.

How does Pictory’s AI voices feature compare to InVideo’s offerings?

Pictory’s standout feature is its artificial intelligence (AI) voices, which allow users to create videos with high-quality voiceovers. InVideo, on the other hand, does not emphasize AI-generated voiceovers but focuses on providing an extensive library of templates and media assets for users to create videos with.

Can I create YouTube videos using Pictory and InVideo?

Yes, both Pictory and InVideo can be used for creating YouTube videos. These platforms offer various features and media assets that make it convenient and efficient for users to create high-quality videos suitable for YouTube and other video-sharing platforms.

Pictory vs InVideo: Which platform is more user-friendly?

Both Pictory and InVideo platforms are designed for ease of use, particularly for users without prior video editing experience. However, the user-friendly nature of each platform may vary depending on individual preferences and specific project requirements.

Pictory vs InVideo: Which one offers better customer support?

Both Pictory and InVideo provide responsive and helpful customer support to assist users in making the most of their respective platforms. The quality of customer support between the two platforms may vary depending on specific situations, but overall, they both have solid reputations for providing support.

Are there any pros and cons for choosing Pictory over InVideo, and vice versa?

The pros of choosing Pictory over InVideo include its AI-generated voiceovers, offering users more control over voice narration. In comparison, InVideo has an extensive library of templates and media assets. The choice between these two platforms depends on the specific needs of the user, so it’s essential to evaluate which features and tools will be most beneficial for your projects.

Is it possible to add captions and text overlays using Pictory and InVideo?

Yes, both Pictory and InVideo allow users to add captions and text overlays to their videos. They both offer customizable text options, enabling users to choose font styles, sizes, colors, and other text-editing features to enhance their videos.

Can Pictory and InVideo be used for creating 2023 marketing campaigns?

Yes, both Pictory and InVideo are suitable tools for creating videos for marketing campaigns, including those planned for 2023. These platforms offer features and assets that enable users to create engaging, high-quality videos to promote their products, services, or brand effectively.

What is the pricing difference between Pictory and InVideo?

The pricing for Pictory and InVideo can vary based on the specific plans and features they offer. It’s important to compare the pricing and features of each platform to determine the most cost-effective and useful option for your unique video editing needs.

Are there any other alternatives to Pictory and InVideo for online video editing purposes?

Yes, there are several other online video editing platforms available, such as Adobe Spark, Canva, and Animoto, among others. Each tool offers different features and capabilities, so it’s essential to explore and compare them before choosing the right one for your video projects.

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Jovin George
Jovin George

Jovin George is a digital marketing enthusiast with a decade of experience in creating and optimizing content for various platforms and audiences. He loves exploring new digital marketing trends and using new tools to automate marketing tasks and save time and money. He is also fascinated by AI technology and how it can transform text into engaging videos, images, music, and more. He is always on the lookout for the latest AI tools to increase his productivity and deliver captivating and compelling storytelling. He hopes to share his insights and knowledge with you.😊 Check this if you like to know more about our editorial process for Softreviewed .